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A mini re-brand for a bold start-up changing the UK’s energy market.

Creating the virtual energy cloud


Upside Energy are re-defining energy access & trading in the UK with their breakthrough software and operational mix. Working hand in hand with company management, we resolved existing brand architecture issues, a new marque, typographic rules, palette and usage in only a single short sprint. This has equipped them to move forward in to their Series A raise looking modern, professional and reflecting the spirit of the business.

"The new, refreshed brand took us a step forward in our evolution to become an established brand. SOON_ quickly understood what we were trying to achieve and really delivered over and above our expectations."


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