As part of our ongoing relationship with UCI Pro Cycling team, Team Sky, we were asked to create a new home for them online. We focused on two core tenets - providing the richest, most dynamic experience for fans and the most frictionless and efficient publishing workflow for Team Sky staff.
With multiple teams racing in different locations around the world, the site needed to cope with huge amounts of rapidly updated content. Our UI concept provides a high-turnover, easily navigable, non-linear interface that allows fans to flow easily through content - either catching up on the latest race reports, diving in to individual races or following the stories of each rider as the year progresses.
Our back-end publishing solution provided a customised media workflow to co-ordinate between multiple photographers and videographers around the world, triaging and processing of media assets and making publishing across 4 time zones effortless.
Teamsky.com is the global hub and trusted 1st party source for Team Sky news and content. However, we couldn’t ignore their huge multi-million strong following on social media - blending a dynamic mix of long-form content and bite sized “Snippets” including images, quotes and social re-posts.
Team Sky rely on newswire photographers shooting race imagery around the world, in addition to using their own photographers for specialist shoots. As part of the project we identified a core set of Art Direction principles to unify this disparate imagery, provided easy filters so they could be treated consistently and defined the Team Sky official photographic styles.
"Working with SOON_ has been a pleasure from start to finish. They have met, and in many cases exceeded our expectations. A group of passionate enthusiastic people who deliver what they promise - a rare find."
- 1.4m Happy Fans
- 100% Uptime
- 2 Webby Award Nominations 2017
- 3 Awards Online