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Unit 20, 2nd Floor
16-24 Underwood Street
London, N1 7JQ
teamsky

A new website and publishing platform for Team Sky.

BEYOND MARGINAL GAINS

Approach

As part of our ongoing relationship with UCI Pro Cycling team, Team Sky, we were asked to create a new home for them online. We focused on two core tenets - providing the richest, most dynamic experience for fans and the most frictionless and efficient publishing workflow for Team Sky staff.

With multiple teams racing in different locations around the world, the site needed to cope with huge amounts of rapidly updated content. Our UI concept provides a high-turnover, easily navigable, non-linear interface that allows fans to flow easily through content - either catching up on the latest race reports, diving in to individual races or following the stories of each rider as the year progresses.

Our back-end publishing solution provided a customised media workflow to co-ordinate between multiple photographers and videographers around the world, triaging and processing of media assets and making publishing across 4 time zones effortless.

BRINGING THE TEAM TO LIFE ONLINE

Getting Fans Closer

Teamsky.com is the global hub and trusted 1st party source for Team Sky news and content. However, we couldn’t ignore their huge multi-million strong following on social media - blending a dynamic mix of long-form content and bite sized “Snippets” including images, quotes and social re-posts.

AN ICONIC EVOLUTION OF TEAM SKY VISUAL IDENTITY

Art Direction

Team Sky rely on newswire photographers shooting race imagery around the world, in addition to using their own photographers for specialist shoots. As part of the project we identified a core set of Art Direction principles to unify this disparate imagery, provided easy filters so they could be treated consistently and defined the Team Sky official photographic styles.

EVERY DETAIL CONSIDERED

Graphic Design

FAN REACTIONS

Feedback

"Working with SOON_ has been a pleasure from start to finish. They have met, and in many cases exceeded our expectations. A group of passionate enthusiastic people who deliver what they promise - a rare find."

FRAN MILLAR - DIRECTOR OF BUSINESS OPERATIONS, TEAM SKY
  • 1.4m Happy Fans
  • 100% Uptime
  • 2 Webby Award Nominations 2017
  • 3 Awards Online

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