Resident Advisor (RA) is an online music magazine that’s dedicated to showcasing electronic music, artists and events across the globe. It also has one of the most passionate and dedicated communities we’ve ever encountered - for whom RA is an hourly destination, with all the heated debates and digital culture that entails.
We weren’t just re-designing a website, we were diving into people’s lives, looking to re-invent something that was part of their daily routines and online identity. That meant approaching the project with an exceptional level of consideration and respect for the community - but still being unrepentant about what we believed needed to change.
The bold palette works hard as a channel indicator, allowing users to orientate themselves through the deep content of the RA website simply by colour.
One of the most drastic changes involved sunsetting the Forums so beloved of hardcore RA users, moving towards an improved online commenting system that better tied content and conversation together. Adding up and down voting means better quality commenting is surfaced by the community. Trolling & spam is managed more organically by the same process.
The real reward was the feedback from Resident Advisor’s massively passionate community of over 3m active users worldwide. We felt kinda bad about the guy with the tattoo though.
"Working with SOON_ is always a rewarding collaboration and the website project was no different. It was a re-birth in many ways, setting the tone for how RA is represented going forward."