We started with a strong, recognisable contemporary identity. The web is a tough place for brands, demanding marques that can scale dynamically while punching hard in busy environments.
Netted used to be an email with a sign-up page. Now it’s a destination website in it’s own right, focussed on giving a great experience on any device.
A big part of the challenge was workflow optimisation. When posts are created for netted.net, they can now be pushed through to Netted’s email CRM application - rendering out perfect HTML & text emails ready for tweaking and mail-out. This smoothed the daily publishing process and put team resources back on to what counts - making the best possible content & editorial.
"Relaunching Netted has breathed new life and purpose in to what we do. It’s been great working with SOON_ on such an important project."
- 215,000 New sign-ups
- 30% Increase in open rate
- 5% Increase in click through
- 10% Increase in site usage