With no shortage of awards sites online, when we were approached by The Lovie Awards & Google, our first thought was to find a fresh spin on the concept of a showcase website. Cue the Lovie Letters; over sixty genuine “love letters” to the work, digging behind the scenes into the creative process, the scary challenges, the punch-ups and the celebrations in a warts-and-all review. This was all wrapped up in a fully content managed, responsive, API driven website, chock-full of Google goodness that made the sponsorship come alive. Overall, the campaign was so successful that it is likely to run for another 2-3 years - with the best of every years awards winners being invited to contribute.
First step was developing an identity for the site - with it’s own distinctive but complimentary branding. From Fonts to Cloud Platform, Google products made the experience - ensuring they were valued, integral partners that made their sponsorship of the awards deeply relevant. We were bowled away by the response - with over a hundred creatives and developers sharing their (brutally honest) stories and hard-won advice.
"The praise is absolutely well deserved. One of the best things we’ve ever done for a sponsor."
"Thanks for the hard work and building a beautiful site with us."
- 78,429 Twitter impressions, Yr 1
- 15,702 Twitter accounts reached, Yr 1
- 15,000+ Visitors
- 1 Happy Google