With 65% of traffic to the site on mobile phones and a further 10% on tablet, we understood from the outset that the design focus was on mobile. The site is therefore optimised for eCommerce, scaling up to an equally robust desktop view that layers on functionality.
A fundamental of the new site was blending editorial and retail content together. This hybridisation of brand content into the sales flow allows us to ease consumers through the process of being inspired, researching the product and then effortlessly making a purchase.
G-Shock is the ultimate tough watch with an inspired design that combines durability and elegance. We let this be our guiding light for the site design - a simple interface evocative of the chunky, aggressive styling of the G-Shock product itself.
"Going through the concept-to-deployment process of our G-SHOCK website relaunch with SOON_was a pleasure. They try hard to understand our brand values. Then they present the big dream that wows. But yet, they are able to be very pragmatic in order to meet our whims, tight deadlines and budgets. What's more, they worked closely with our internal developers, with an emphasis on imparting knowledge for the future. And the UX redesign apparently worked, because our online sales conversion rate has seen a marked increase."
- 3 Fold increase in sales YoY
- 11% Increase in Conversion to Sale
- 100% of Project cost recovered in only 6 months