The RA app gave us an opportunity to focus on one specific set of user behaviours around ticket sales. The site needs to remain editorial but the app was designed from the outset to help people efficiently find great club nights and parties around them and book effortlessly.
The app streamlines the discovery process - leveraging user’s own RA accounts which contain detailed profiles of their preferred music and DJs. The booking process was also made frictionless by integrating services like Apple Pay - allowing a ticket to be purchased via the app using just a thumbprint.
As with all things RA, we look to their vibrant 3m strong community of dance music connoisseurs to tell us whether the app was successful - with a great response from clubs, DJ’s and the community alike.
“Working with SOON_ has been collaborative and effortless. The app is a big strategic play for us and it’s fantastic to see it come to life. So powerful already, but very much the start of a journey for us.”
- 3rd in the UK iTunes Charts for 18 weeks
- 1.2m downloads
- 4.5 star review