What is SaaS and why should I care?

What is SaaS and why should I care?

Software as a Service (SaaS) is a cloud-based software delivery model that allows users to access applications and services through the internet. It has been around for a while now and has revolutionised the way businesses operate, especially in the eCommerce industry.

The relevance of the SaaS development model to eCommerce in 2023

With the rise of eCommerce and online businesses, the demand for flexible, affordable software solutions that can match or exceed the capabilities of traditional eCom platforms like Hybris, has increased exponentially.

In our modern era of what seems like continual, always-on disruption, businesses need software solutions that are more affordable, more easily scalable, and - dare we say it - easy to use. The SaaS development model provides all of these benefits, making it a model worth at least understanding if you have any link to eCommerce or trading.

The most obvious and significant advantage of the SaaS model is its scalability. eCommerce businesses are often subject to sudden increases in traffic, especially during peak seasons. The SaaS model allows businesses to scale up their operations easily and quickly, ensuring that they can handle the increased traffic without any issues. Additionally, the SaaS model is designed to be flexible, which means that businesses can customise their software solutions to suit their specific needs.

Another significant advantage of the SaaS model is its cost-effectiveness. Unlike traditional software solutions, which require businesses to purchase and install software on their servers, SaaS solutions are hosted in the cloud, which means that businesses don't need to invest in expensive hardware. Additionally, SaaS solutions tend to be priced on a subscription basis, which means that businesses can pay for what they need when they need it, rather than investing in expensive software licences that they may not use.

5 reasons that SaaS will work for you

When we meet new client we are often faced with the same stories and challenges they face. Whether it was taking Casio G-Shock direct to consumer for the first time in the UK or helping Belstaff to reboot the business from the ground up, cost effective, achievable solutions that can grow with the business have always been at the forefront of our combined thinking.

1. Scalability

The SaaS model is intrinsically scalable, which means that businesses can easily scale up or down their operations as needed. This makes it an ideal option for businesses that experience sudden increases in traffic or that are looking to expand their operations into other markets. We've also seen that by reducing (or indeed removing) the CAPEX cost of infrastructure, it has opened up whole new opportunities for the clients we work with. Whether this is freeing up budget for investment in features and experience, or reducing the cost of deploying new sites in new countries to support market tests, it has been universally beneficial.

2. Cost-effectiveness

The SaaS model is typically priced on a subscription basis unlike traditional eCommerce platforms. This means that businesses pay for what they need when they need it, reducing wastage and overheads. This is a major threat to existing Systems Integrators and the software verticals they operate in. When businesses don't need to invest in expensive hardware or software licences, it takes a real bite out of their business. Ensure that you partner with an eCommerce agency like SOON_ which is born in the SaaS and open web development era.

3. Flexibility

The SaaS model is designed to be flexible, which means that businesses can customise their software solutions to suit their specific needs. SaaS products like Shopify Plus use a set of machine level interfaces called APIs which allows us to connect platforms together and exchange data behind the scenes.  This makes it an ideal option for businesses that require software solutions that are tailored to their operations.

4. Accessibility

SaaS solutions are typically hosted in the cloud, which means that businesses can access them from anywhere with an internet connection. This makes it an ideal option for businesses that have employees working remotely or that need to access their software solutions from multiple locations.

5. Support

In many cases your Support is bundled in with the SaaS fees. This is "service" bit of the Software as a Service promise. In many cases this can drive significant cost savings and reduce overheads or free up budget for reinvestment.

How Shopify Plus leverages the SaaS advantage

Shopify Plus is a SaaS product that has revolutionised the eCommerce industry, so much so that it's competitors are all trying to become cloud products as well. Hybris have only just managed to get to market with a Cloud version. Shopify Plus is a fully hosted platform that provides businesses with all of the tools and resources they need to run their eCommerce operations.

Shopify Plus leverages all of these key benefits of SaaS:

The platform is designed to handle large volumes of traffic and sales, which means that businesses can easily scale up their operations as needed.

Relative to competitors, it's low monthly fee and short contract terms is compelling allowing business to try it out with much lower risk as well as benefit from reduces OPEX costs.

Shopify Plus provides businesses with a range of customization options, which means that businesses can tailor their eCommerce operations to suit their specific needs as well as integrating flexibly with an array of 3rd party apps and other SaaS platforms as well as ERP, PIM and other enterprise business systems.

As a platform it is more accessible to your staff, with a much easier learning curve. User experience design is not something that either Hybris of SFCC have really heard of relative to Shopify. It's also more accessible from a development perspective allowing any Partner to develop on top of the system.

Lastly, another significant advantage of Shopify Plus is its support. Support is already paid for and baked into your SaaS platform fees. This allows for 24/7 365 support for Plus customers on a dedicated Plus priority channel with a named account person on the other end. Likewise technical and user support are offered.

Whatever your business, SaaS can provide significant advantages; all you need is a solid partner to help show you the way.

Looking to make the move to SaaS or just find out more?

Talk to SOON_ and find out more about how we can develop or upgrade your website to include SaaS. SOON_ are a highly experienced, UK based eCommerce partner working with market leading brands to develop their high converting retail platforms, ready for the uncertainty of the future. We plan, design, develop, support and optimise award-winning Shopify & Shopify Plus websites.

Focused on customer experience first, our websites are designed to solve your most pressing business goals with a full consultancy offering to support the process. If you're interested in a free, no-obligations chat about your requirements or any aspect of Shopify & Shopify Plus.

Looking for for a Shopify Plus Agency?

SOON_ have been developing compelling customer experiences for 10 Years. We can make it easy, simple and straightforward to upgrade or migrate to Shopify Plus. We're a market leading Shopify Plus agency with global reach, a proven track records and ambitious brands.

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