What is Headless and why should I care?

What is Headless and why should I care?

eCommerce has evolved and so too has the way we build and manage online stores. One of the latest trends is the rise of Headless eCommerce.

So what is headless eCommerce? At its core, headless eCommerce is a development model that separates the front-end presentation layer (the bit a customer sees in the browser) from the back-end eCommerce functionality. This means that instead of using a traditional eCommerce platform that combines the front-end and back-end into one block of tightly associated code, headless eCommerce allows you to use a standalone eCommerce platform that can be integrated with any front-end technology.

To be less geeky about it: you can choose the eCommerce platform you like (in our case, Shopify Plus) and build a regular website using normal, non-proprietary, open web technologies that don't require expensive specialist developers.

It also gives you unparalleled control over how the website looks and feels to use. In other words, it allows us to create highly customizable front-end experiences that can be tailored to specific customer needs - from web stores to CRM to in-store.

Here are some of the key benefits of headless eCommerce:

1. Customization

With headless eCommerce, you have the ability to create highly customised front-end experiences that can be tailored to specific customer needs. This allows you to create unique shopping experiences that differentiate your store from the competition.

2. Flexibility

Headless eCommerce is highly flexible, allowing you to easily experiment with different front-end technologies without impacting the eCommerce functionality. This means you can easily adapt to changing customer needs and stay ahead of the curve.

3. Scalability

Headless eCommerce is highly scalable, allowing you to easily add new front-end technologies and channels as your business grows. This means you can easily expand your store without having to worry about technical limitations.

4. Speed

Speed is the number one baseline factor affecting conversion to sale. If you have a slow website, everything else you do will be negatively impacted. Headless helps here; because the front-end and back-end are separate, headless eCommerce can be faster than traditional monolithic eCommerce platforms. This is because the front-end can be optimised for speed and performance, without being weighed down by the eCommerce functionality.

5. Security

Headless eCommerce can be more secure than traditional eCommerce platforms, because the front-end and back-end are separate. This means that even if the front-end is compromised, the eCommerce functionality remains secure.

6. Improved customer experience

Headless eCommerce allows you to create front-end experiences that are optimised for different devices, channels, and touchpoints. This means you can create a seamless and personalised shopping experience that meets the needs of your customers.

7. Lower costs

Headless eCommerce can be more cost-effective than traditional eCommerce platforms, because you only need to invest in the specific front-end technologies that you need. This means you can save money on unnecessary features and functionality.

8. You can access it now

Although "headless" as a concept is new to the world of eCommerce, it is absolutely not new to the world of web development. All you need is a partner like SOON_ With our rich 10 year heritage in developing elite, award winning digital products, we have never built a website that wasn't headless. We bring all of this knowledge and pace to our eCommerce projects, passing this advantage to our clients. All you need to do is get in touch.

Request a proposal from us now

SOON_ is a highly experienced, UK based eCommerce partner working with market leading brands to develop their high converting retail platforms, ready for the uncertainty of the future. We plan, design, develop, support and optimise award-winning Shopify & Shopify Plus websites.

Focused on customer experience first, our websites are designed to solve your most pressing business goals with a full consultancy offering to support the process. If you're interested in a free, no-obligations chat about your requirements or any aspect of Shopify & Shopify Plus.

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