5 Major Beauty brands getting the most from Shopify

5 Major Beauty brands getting the most from Shopify

Shopify and Shopify Plus is not only the largest eCommerce platform in the world with over 1.75 million merchants on board, but has become a go-to platform for beauty businesses worldwide. Here are the five largest beauty companies that use Shopify:

Kylie Cosmetics

Founded by Kylie Jenner in 2015, Kylie Cosmetics has quickly become one of the most successful beauty brands in the world. The company uses Shopify to sell its popular makeup products, which include lip kits, eyeshadows, and skincare items.

  • Kylie Cosmetics generated over $400 million in revenue in its first 18 months of operation.

  • In 2020, the company donated $1 million to various organizations supporting black communities in the United States.

  • Kylie Jenner was named the world's youngest self-made billionaire by Forbes in 2019.

Jeffree Star Cosmetics

Jeffree Star Cosmetics is another popular beauty brand that uses Shopify to drive it's online sales. Founded by YouTuber and makeup artist Jeffree Star, the brand is known for its bold and unique makeup offerings.

  • The company's liquid lipstick formula is vegan and cruelty-free.

  • Jeffree Star Cosmetics has collaborated with numerous celebrities, including Manny MUA, Shane Dawson, and Morphe Brushes.

  • The brand has a large social media following, with over 16 million followers on Instagram and over 6 million subscribers on YouTube.


LA based Morphe was founded in 2008 and is known as much for its extensive range of makeup brushes and eyeshadow palettes as it's canny usage of (sometimes dubious) social media celebrities and Youtubers.

  • The brand has collaborated with numerous beauty influencers, including James Charles, Jaclyn Hill, and NikkieTutorials.

  • Morphe has over 100 retail stores worldwide, including locations in the United States, Canada, and the United Kingdom.

  • The company's products are affordable and high-quality, making them accessible to a wide range of consumers.


Glossier was founded in 2014, targeting a canny shopper with it's minimalist packaging and natural-looking makeup offerings.

  • The brand has a cult following, with numerous celebrities and influencers endorsing its products.

  • Glossier has a strong commitment to sustainability, using recycled materials in its packaging and working to reduce its carbon footprint.

  • The company's flagship store in New York City is a popular destination for beauty enthusiasts.


ColourPop delivers both affordable and high-quality makeup offerings, including eyeshadows, lipsticks, and highlighters. They have been on Shopify since their inception.

  • The brand was founded in 2014 by siblings Laura and John Nelson.

  • ColourPop is known for its frequent product launches, with new items being released regularly.

  • The company's products are cruelty-free and vegan, making them accessible to a wide range of consumers.

These five beauty brands have joined millions of merchants around the world in leveraging Shopify's extensive features and user-friendly interface to build their online presence and grow their businesses.

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